This is an overview of a lookbook shoot done for a Brooklyn/Detroit business A Wool Story.
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By using recycled wool from reclaimed sweaters, A Wool Story provides limited-edition, handknit pieces that create no harmful environmental impact. Each piece is unique due to the limited quantity of yarn from each sweater, as well as the natural variations that arise from the process of dyeing it by hand.
Sustainability is taken into consideration in every step along the way, from the domestically sourced organic cotton sew in labels, to the handstamped recycled kraft paper hang tags, to the recycled paper mailers in which each order is sent out. Customers can feel good in A Wool Story knowing their piece was hand knit with love in a sustainable way.
Unraveling sweaters to recycle yarn requires more work and preparation than just purchasing yarn from a store, but it’s a labor of love and provides the challenge to be more creative with the materials.
awoolstory.com
